Cole Leo Ryan
Experience
Projects
Hillydilly / BTD
2013-2023
Dreams Never Die2019-2023
FoodSocial
2023-present
Mission:
Build a true home for recipe creators.
Build a true home for recipe creators.
After running Dreams Never Die, I became interested in applying a community-based model to other spaces.
I saw parallels between the challenges facing musicians and those facing recipe creators; despite driving global culture and commerce, both are totally exploited by the exact platforms they make successful.
FoodSocial’s mission to build a true, sustainable home for recipe creators resonated with me. So I joined their small team to bring a collaborative, community-based approach to the recipe space, expanding beyond just the creators to include food brands and home cooks.
A collaborative recipe community and platform.
- Scaled community to 350+ recipe creators and 200+ CPG brands, 11k+ recipes, and 1.6M+ annual active users
- Designed operations and communications systems for our collaborative multi-brand campaigns
- Developed and managed Shopify commerce strategy, including our Shop mini
- Crafted core messaging for investors, community, and internal team
- Oversaw company-wide roadmapping and strategic prioritizing
- Developed both internal and external communications strategies